At E. EXCEL, we’ve built rich traditions through the years that we are proud of, traditions that have made us a distinctive organization, committed to making people’s lives better. Many of these traditions are rooted in our mission, which is simple: to share the gift of health and the knowledge of Nutritional Immunology with the world through innovative wholefood products.
E. EXCEL founder Dr. Jau-Fei Chen identified this mission 30 years ago when she chose to pursue a lifetime dedicated to helping others enjoy better lives. “When I was working on my Ph.D., I decided I might as well do something different,” Dr. Chen recalls. “I chose to study immunology because I was interested in disease prevention. At that time, immunologists weren’t really studying nutrition, and nutritionists certainly weren’t studying immunology. The two weren’t well connected, so I decided to focus on that connection.”
Starting E. EXCEL was difficult because people didn’t understand the immune system. “They were looking for a quick fix for their health problems,” Dr. Chen says. “We didn’t focus on fast results, and we didn’t lie to consumers and say this was a super technology. We taught the truth—the ‘miracle cure’ is in the supermarket. Wholeplant food is the best thing to prevent disease.”
Dr. Chen chose network marketing as the business model for E. EXCEL products because she knew that would be the best way to reach the most people. “One of the reasons I chose the network marketing platform is because it allows me to educate people about their health and help them feel better. I wanted to teach the public so what I taught could have a larger impact.”
Through E. EXCEL, hundreds of thousands of E. Excellers around the world are now working alongside Dr. Chen to share her vision and products. “The people are what I most care about,” says Dr. Chen. “People like our products. And they like E. EXCEL. They know this is a company with a mission and a company that stands by quality.”
This month as we celebrate E. EXCEL traditions, we recognize the dedication of so many members of our E. EXCEL family who share our commitment to Dr. Chen and the E. EXCEL mission.