From humble beginnings, E. EXCEL has grown to establish itself across the globe. Dr. Jau-Fei Chen founded E. EXCEL International in 1987 in Springville, UT. From there E. EXCEL has moved on to open offices across the globe including offices in Canada, Malaysia, the Philippines, Singapore, Taiwan, Hong Kong, China, and South Korea. This growth would not have been possible without Dr. Chen’s team of dedicated scientists constantly innovating production processes, researching product ingredients, and creating products that consumers love. These great products are what allow our hard-working Distributors to succeed!

 
 

1987

• Dr. Jau-Fei Chen founded E. EXCEL International.    

1990

• Taiwan office opened in August New products launched: Refresh™ and Enjoi™ 
• Club of Excellence introduced in September.

1991

• E. EXCEL’s first Convention held
• Malaysia office opened in November

1992

• Dr. Chen named “Outstanding Person of the Year” by the Federation of Overseas Chinese Association
• Dr. Chen received the Martin De La Cruz Award for service in the area of traditional/alternative medicine
• Luxembourg office opened in March

1993

• Dr. Chen received the Annual Model of Overseas Chinese Youth Entrepreneur Award

1994

• Award-winning beverage, Millennium® launched

1995

• Dr. Chen named “One of the Most Influential Chinese in America” by World Daily News
• Nutritional Immunology by Dr. Chen published.
Nutritional Immunology video introduced

1996

• Dr. Chen named “Outstanding Woman of the Year” by Chinese Women Association of America.
•Plant Foods and Immunology: A Scientific Approach by Dr. Chen published
• Dr. Chen won 1st place at Conference of World Traditional Medicine for Millennium® 
• Nutritional Immunology video won Telly Award
• New products launched: VegiWash™ and HandyGel® 
• Philippines office opened in February.

1997

• Dr. Chen named one of the “Ten Outstanding Young Americans” by the United States Junior Chamber of Commerce
• Hong Kong and China offices opened in March and May, respectively
• New products launched: Vision™, Nutrifresh® and EverNew®

1998

• New product Millennium® Red launched

1999

• Korea office opened in May

2000

• Malaysia hosted largest event in E. EXCEL history—EE2000 Elemente® cosmetic line launched

2001

• New products launched: The Essence of Knowledge™ and The Essence of Time™ 
• The Essence of Knowledge™ won Taiwan’s Biotech Medical Product Quality Award
• US patent obtained for using ginseng berry and cactus fruit as ingredients in nutritional products, and for freeze-dried ginseng berry tea
• Singapore office opened in September

2002

• New products launched: The Essence of Play™, The Essence of Simplicity™ and POLY5™ Complex

• Celebrated Fifteen Years of Excellence at Convention 2002

 

 

2003

• New products launched: EverNew®-D, Nutrifresh®-D, Ginberry®, and new packaging for Millennium®
• Patents for cactus fruit drinks, food products, and Ginseng Berry topical products
• Dr. Jau-Fei Chen’s “Knowledge Is Power” seminar is presented throughout North America

2004

• Dr. Chen invited by the All-China Women’s Federation to be the special speaker at the launch of Walking In Health, a national initiative aimed at improving women’s health

• Dr. Chen invited to share the science of Nutritional Immunology on China Central Television’s Road To Health program and China Beijing Television Station’s TV Clinic program

2005

• Dr. Chen invited to meet Chinese President Hu Jintao and other senior officials
• Dr. Chen invited by China’s Ministry of Civil Affairs and the Party School of the CPC Central Committee to present a health seminar on Nutritional Immunology
• E. EXCEL won the prestigious New Millennium Award at the 30th Golden Award for the Best Trade Name and the Food Safety Excellence Award

2006

• Dr. Chen honored with a commemorative stamp set by the People's Republic of China; the first person from Shanghai and the first woman to be so honored
• Symphony of Excellence won the prestigious “Top 10 Most Competitive Health Care Products” award at the Third Global System Leader Summit
• Dr. Chen invited by China’s State Council and Tsinghua University to present a lecture on Nutritional Immunology

2008

• Nanyang Siang Pau, Malaysia’s premier Chinese news corporation, honored Dr. Jau-Fei Chen as one of the most distinguished businesspersons in Malaysia, highlighting her achievements in a new book, Nanyang Salutes: The Vision and the Way
• 
Among the twelve business people in the book, Dr. Chen is the only woman and non-Malaysian, a significant honor

2009

• Celebration™ and Oxyginberry™ Complex are honored by the Government of Taiwan with prestigious Golden Peak Awards in the 12th Annual Golden Peak Awards Ceremony on May 22, 2009 in Taipei, Taiwan

2012

• Celebration of E. EXCEL’s 25th Anniversary—A Legacy of Excellence!
• E. EXCEL International wins Asia Pacific Super Excellent Brand 2012 -- Outstanding Brand Excellence Award presented by the Asia Entrepreneur Alliance (AEA)
• Dr. Jau-Fei Chen wins 2012 Outstanding Individual of Our Time Award presented by the media in the Asia-Pacific region

2016

• Dr. Jau-Fei Chen wins 2016 Asia Pacific Entrepreneurship Award for leading the E. EXCEL International Group to greater heights.

2017

• E. EXCEL celebrates 30 years of bringing better health and a richer life to people all over the world!